Do you make it hard for your customers to leave?

Your attitude matters ~ Treat leaving customers with the same respect and the same attention as usual.

Sometimes losing one client can be a great opportunity to earn a few more. As Bill Gates said “Your most unhappy customers are your greatest source of learning”. Don’t burn bridges. It’s not worth it.

Check out this excellent article from the gang at Live Chat about “What to learn from customers who leave

Holiday Ecommerce Stats – by the numbers

 Holiday Shopping Statistics


Amount spent this year on holiday shopping (Nov 1 – Dec 16) $52 Billion
Amount shoppers plan to spend on gifts this year (2011) $704
Average amount shoppers spent last year (2010) $719
Percent of consumers who will shop online 90%
Average amount more the online shopper will spend 22%
Percent of tablet owners who will shop on their device 70%
Percent who are willing to pay full price 16%
Percent who are making a purchase from a catalog 42%

 Top Online Spending Day

Total Online Spending

November 29th (Cyber Monday) $1,028,000,000
December 13th (Green Monday) $954,000,000
December 17th (Free Shipping Day) $942,000,000

 What People are buying online


Percent of Shoppers looking for promotions on clothes and electronics 51.4%
Percent of shoppers who bought toys 32.6%
Percent of shoppers who purchased gift cards 23.1%
Percent who purchased home decor items 21.3%

 How Important is Free Shipping


Very Important – I will not make a purchase without it 36%
Somewhat Important – I actively seek out free shipping deals 42%
Neither important nor unimportant – I would like to find it but not required 12%
Somewhat important – has very little effect on my purchase decision 1%
Very unimportant – I will make my purchase regardless of shipping costs 2%
Don’t know/not sure 6%


Top 10 Tips for a Successful eCommerce Holiday Season

Consumers spend around $52 billion on holiday shopping, and 90 percent of people will complete at least some of their shopping online. Those are some huge numbers, potentially bringing holiday cheer for all eCommerce website owners and businesses that are preparing for that holiday rush. In short, the holidays are a good curse. But only if you (and your website) are prepared.

Is your website ready for the barrage that is the online holiday shopping season? We can help you navigate the challenges, plan ahead and be ready to do what you do best.

Get in touch with Ecoworks We Architecture today to learn how we can help you maximize your earning during the holiday season and year round.

The good folks at Woo-Commerce have put together a very good list that you should consider if you want to maximize your ecommerce success this holiday season:

  1. Make Sure Your Site is Up and Runs Fast

  2. Stop Testing During the Holiday Season

  3. Streamline the Checkout Process

  4. Prepare Your Store for Upselling and Bringing Customers Back

  5. Double Check Your Offer Codes and Discounts

  6. Optimize for All Devices

  7. Make Your Brand Unique With Alternative Offerings

  8. Keep an Eye on Your Inventory

  9. Boost Personalization and Customer Support

  10. Identify Top Sellers and Push Them Big Time


Read the full article here:


Google Apps – Power tools for your business

What is Google Apps?

Google Apps is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device. It’s simple to set up, use and manage, so your business can focus on what really matters.

Millions of organizations around the world count on Google Apps for professional email, file storage, video meetings, online calendars, document editing and more.

Watch a video or find out more here.

Here are some highlights:

Business email for your domain

Looking professional matters, and that means communicating as Gmail’s simple, powerful features help you build your brand while getting more done.

Access from any location or device

Check email, share files, edit documents, hold video meetings and more whether you’re at work, at home or in transit. You can pick up where you left off from a computer, tablet or phone.

Enterprise-level management tools

Robust admin settings give you total command over users, devices, security and more. Your data always belongs to you, and it goes with you if you switch solutions.

Start free trial

Who is Using Social Media and Why Your Business Should Be


While there is a lot of interesting information and statistics out there on about Social Media, the truth is they can be cumbersome to find, read and pretty much overwhelming to digest. While sifting through the PewResearch Centre Social Media Update for 2013, we were struck by a few really interesting things and thought that you might find them intriguing as well.

First of all, 73% of internet users are now using some kind of social media. Of these 73%, 42% of them are using multiple platforms. Facebook is still the number one used platform with a whopping 71% of users reporting they use it. Coming in second for usage is LinkedIn with 22% of the share and then Pinterest follows with 21%. Twitter trails in with 18% and Instagram with 17%.

Facebook is popular among a pretty diverse mix of demographic groups (men, women, white, black, hispanic, old and young, urban and suburban, rich and poor) and almost any kind of business can successfully launch a Facebook campaign and successfully garner attention with Facebook. When we look at a few other platforms it gets interesting. For instance, Pinterest is holding the attention of women four times as much as men, that is right – four times! If you have a product geared towards women, you should take note of this and be using Pinterest in your social marketing. Another useful morsel of information is that LinkedIn is especially popular among college graduates and internet users in higher income households. Instagram and Twitter are more appealing to younger adults, urban dwellers and non-whites.

People are doing it more than once a day 🙂 and in different places! Sexy, right?

People are now using these sites or platforms multiple times per day. As a business, you should find this particularly exciting. Imagine being able to engage with your clients or consumers each day, and some not just once, but at breakfast, lunch and dinner, and perhaps even as they put down their phones for the night! For instance, 63% of Facebook users report they use the site daily, while 40% of them state that they engage with it multiple times per day. Instagram users are also higher end users, with 57% of users stating they use the app on a daily basis and 35% doing so several times per day.

Facebook has the most users and so, there is a lot of overlap with people who use Facebook also use Twitter, Instagram, Pinterest and LinkedIn. Looking at other sites a significant level of overlap exists between Instagram and Twitter users – 53% of Twitter users also use Instagram, and 53% of Instagram users also use Twitter. PewResearch Center states that among non-Facebook sites, this is the highest rate of “reciprocity” between user groups they have measured.

What is your Social Media Plan?

What will be your next steps with engaging your audience through social media? If you have an idea and want to talk about how to launch it into the social media sphere, we can help you.

London Neighbourhoods

While travelling to Lake Michigan this past week for a camping trip along the famous M22 Highway, I was struck by how proud the Michigan people are about their particular location on the Famous “Michigan Mitten“. This now has me thinking why we do not seem to have this same “flag/mitten” waving enthusiasm for our own particular terroir. I know we love it just the same – are we just more quiet and reserved about it then most? I am not sure.

While in Traverse City down by the water, I asked a waitress if I should explore the other “districts” of the city while I was there for only a brief time, she was unsure of the names of the different districts of her own city, she said she felt they were just a tourism ploy. I kept thinking about it and realized, even though I have grown up in London, I am myself not sure of our own neighbourhoods/districts. How about you? Would you have been able to answer that we have 42 districts in the City of London? Could you name them all? Not me! So I did a little research and thought you might like to see our “Subway stops”. Please note, there is much more to London than these 42 districts, within these you will find neighbourhood “pockets” (Wortley Village, Old North, Kipps Lane, Richmond Row and Woodfield to name only a few).


These signs will be for sale, they are 18 inches wide x 50 inches tall. Contact me if you are interested!

NorthEast NorthWest SouthEast SouthWest

Our new business cards have arrived

Coincidentally, our new cards arrived on the day I launched our new site. Kismet!

photo 1

We decided to try MOO Luxe Cards, to reward ourselves with a little graphic treat for all the hard work we have been doing lately. We are very impressed with these cards, they are thick. They came in a gorgeous little linen box with a purple silk ribbon and a Moo Seal, such luxury – makes you feel like a King and or Queen.

photo 4

I designed them with our new logo, one side Sean’s info – other side my info. Lovely!

photo 2

 A little bit about these cards from the Moo site:

“We combined award winning, Mohawk Superfine paper with our own Quadplex technology to make the ultimate business card. At triple the thickness and weight of most ordinary cards, Luxe boasts a rich seam of color within the layers of paper, and a stunning, tactile quality that you won’t find anywhere else on the web. Affordable, tactile, and genuinely remarkable, we think Luxe is truly the last word in making a first impression.”

Yes, a little bit American Psycho. On that note, this is funny.

We’re all in sales – 9 sales skills to sell more effectively

I’ve been luck enough to be essentially self employed on a a full or part-time basis pretty much my whole working life. I launched Ecoworks in 1997 after referrals generated by the first websites I created for Parks Canada. Back then I was just trying to lean this new craft called web development. I didn’t even realize I was in fact a sales person. Having grown up in a family of self employed people and small business owners I guess I learned the value of customer service naturally through osmosis. But what I also learned along the way was that we are all sales ( no matter what your job is ) No this doesn’t mean we are all sleazy underhanded used car salesmen trying to extract every last penny from our customers – what it means is that we must realize that the reason we receive a paycheque each month is because others believe that the work we do for them has intrinsic value – equivalent to the money we are paid. To continue to earn thosw little certificates of appreciation we call dollars , we must continue to “sell” ourselves, our products , our services and our companies value.We grow our businesses by “selling” additional products and services to our existing customers, and by seeking out new prospects to serve. Selling well to the former, generates referrals to the latter.

I have lots to learn about “selling” and growing my business. I read almost every day on this and other topics. Blogs, Email Newsletters, Podcasts and Audio Books are all great sources of inspiration and advice.

Here are 9 Excellent Skills to Sell More Effectively I read in a recent email from

  1. Adopt an adviser mindset
  2. Listen actively and bring value
  3. Call high
  4. Be disciplined
  5. Be systematic about generating leads
  6. Manage your time diligently
  7. Be ready to respond to objections
  8. Ask for a next step
  9. Ask for referrals

Read the Entire Article Here: