Holiday Ecommerce Stats – by the numbers

 Holiday Shopping Statistics


Amount spent this year on holiday shopping (Nov 1 – Dec 16) $52 Billion
Amount shoppers plan to spend on gifts this year (2011) $704
Average amount shoppers spent last year (2010) $719
Percent of consumers who will shop online 90%
Average amount more the online shopper will spend 22%
Percent of tablet owners who will shop on their device 70%
Percent who are willing to pay full price 16%
Percent who are making a purchase from a catalog 42%

 Top Online Spending Day

Total Online Spending

November 29th (Cyber Monday) $1,028,000,000
December 13th (Green Monday) $954,000,000
December 17th (Free Shipping Day) $942,000,000

 What People are buying online


Percent of Shoppers looking for promotions on clothes and electronics 51.4%
Percent of shoppers who bought toys 32.6%
Percent of shoppers who purchased gift cards 23.1%
Percent who purchased home decor items 21.3%

 How Important is Free Shipping


Very Important – I will not make a purchase without it 36%
Somewhat Important – I actively seek out free shipping deals 42%
Neither important nor unimportant – I would like to find it but not required 12%
Somewhat important – has very little effect on my purchase decision 1%
Very unimportant – I will make my purchase regardless of shipping costs 2%
Don’t know/not sure 6%


Top 10 Tips for a Successful eCommerce Holiday Season

Consumers spend around $52 billion on holiday shopping, and 90 percent of people will complete at least some of their shopping online. Those are some huge numbers, potentially bringing holiday cheer for all eCommerce website owners and businesses that are preparing for that holiday rush. In short, the holidays are a good curse. But only if you (and your website) are prepared.

Is your website ready for the barrage that is the online holiday shopping season? We can help you navigate the challenges, plan ahead and be ready to do what you do best.

Get in touch with Ecoworks We Architecture today to learn how we can help you maximize your earning during the holiday season and year round.

The good folks at Woo-Commerce have put together a very good list that you should consider if you want to maximize your ecommerce success this holiday season:

  1. Make Sure Your Site is Up and Runs Fast

  2. Stop Testing During the Holiday Season

  3. Streamline the Checkout Process

  4. Prepare Your Store for Upselling and Bringing Customers Back

  5. Double Check Your Offer Codes and Discounts

  6. Optimize for All Devices

  7. Make Your Brand Unique With Alternative Offerings

  8. Keep an Eye on Your Inventory

  9. Boost Personalization and Customer Support

  10. Identify Top Sellers and Push Them Big Time


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