Do you make it hard for your customers to leave?

Your attitude matters ~ Treat leaving customers with the same respect and the same attention as usual.

Sometimes losing one client can be a great opportunity to earn a few more. As Bill Gates said “Your most unhappy customers are your greatest source of learning”. Don’t burn bridges. It’s not worth it.

Check out this excellent article from the gang at Live Chat about “What to learn from customers who leave

Holiday Ecommerce Stats – by the numbers

 Holiday Shopping Statistics


Amount spent this year on holiday shopping (Nov 1 – Dec 16) $52 Billion
Amount shoppers plan to spend on gifts this year (2011) $704
Average amount shoppers spent last year (2010) $719
Percent of consumers who will shop online 90%
Average amount more the online shopper will spend 22%
Percent of tablet owners who will shop on their device 70%
Percent who are willing to pay full price 16%
Percent who are making a purchase from a catalog 42%

 Top Online Spending Day

Total Online Spending

November 29th (Cyber Monday) $1,028,000,000
December 13th (Green Monday) $954,000,000
December 17th (Free Shipping Day) $942,000,000

 What People are buying online


Percent of Shoppers looking for promotions on clothes and electronics 51.4%
Percent of shoppers who bought toys 32.6%
Percent of shoppers who purchased gift cards 23.1%
Percent who purchased home decor items 21.3%

 How Important is Free Shipping


Very Important – I will not make a purchase without it 36%
Somewhat Important – I actively seek out free shipping deals 42%
Neither important nor unimportant – I would like to find it but not required 12%
Somewhat important – has very little effect on my purchase decision 1%
Very unimportant – I will make my purchase regardless of shipping costs 2%
Don’t know/not sure 6%


Top 10 Tips for a Successful eCommerce Holiday Season

Consumers spend around $52 billion on holiday shopping, and 90 percent of people will complete at least some of their shopping online. Those are some huge numbers, potentially bringing holiday cheer for all eCommerce website owners and businesses that are preparing for that holiday rush. In short, the holidays are a good curse. But only if you (and your website) are prepared.

Is your website ready for the barrage that is the online holiday shopping season? We can help you navigate the challenges, plan ahead and be ready to do what you do best.

Get in touch with Ecoworks We Architecture today to learn how we can help you maximize your earning during the holiday season and year round.

The good folks at Woo-Commerce have put together a very good list that you should consider if you want to maximize your ecommerce success this holiday season:

  1. Make Sure Your Site is Up and Runs Fast

  2. Stop Testing During the Holiday Season

  3. Streamline the Checkout Process

  4. Prepare Your Store for Upselling and Bringing Customers Back

  5. Double Check Your Offer Codes and Discounts

  6. Optimize for All Devices

  7. Make Your Brand Unique With Alternative Offerings

  8. Keep an Eye on Your Inventory

  9. Boost Personalization and Customer Support

  10. Identify Top Sellers and Push Them Big Time


Read the full article here:


Google Apps – Power tools for your business

What is Google Apps?

Google Apps is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device. It’s simple to set up, use and manage, so your business can focus on what really matters.

Millions of organizations around the world count on Google Apps for professional email, file storage, video meetings, online calendars, document editing and more.

Watch a video or find out more here.

Here are some highlights:

Business email for your domain

Looking professional matters, and that means communicating as Gmail’s simple, powerful features help you build your brand while getting more done.

Access from any location or device

Check email, share files, edit documents, hold video meetings and more whether you’re at work, at home or in transit. You can pick up where you left off from a computer, tablet or phone.

Enterprise-level management tools

Robust admin settings give you total command over users, devices, security and more. Your data always belongs to you, and it goes with you if you switch solutions.

Start free trial

We’re all in sales – 9 sales skills to sell more effectively

I’ve been luck enough to be essentially self employed on a a full or part-time basis pretty much my whole working life. I launched Ecoworks in 1997 after referrals generated by the first websites I created for Parks Canada. Back then I was just trying to lean this new craft called web development. I didn’t even realize I was in fact a sales person. Having grown up in a family of self employed people and small business owners I guess I learned the value of customer service naturally through osmosis. But what I also learned along the way was that we are all sales ( no matter what your job is ) No this doesn’t mean we are all sleazy underhanded used car salesmen trying to extract every last penny from our customers – what it means is that we must realize that the reason we receive a paycheque each month is because others believe that the work we do for them has intrinsic value – equivalent to the money we are paid. To continue to earn thosw little certificates of appreciation we call dollars , we must continue to “sell” ourselves, our products , our services and our companies value.We grow our businesses by “selling” additional products and services to our existing customers, and by seeking out new prospects to serve. Selling well to the former, generates referrals to the latter.

I have lots to learn about “selling” and growing my business. I read almost every day on this and other topics. Blogs, Email Newsletters, Podcasts and Audio Books are all great sources of inspiration and advice.

Here are 9 Excellent Skills to Sell More Effectively I read in a recent email from

  1. Adopt an adviser mindset
  2. Listen actively and bring value
  3. Call high
  4. Be disciplined
  5. Be systematic about generating leads
  6. Manage your time diligently
  7. Be ready to respond to objections
  8. Ask for a next step
  9. Ask for referrals

Read the Entire Article Here: